Easyjet : Mobile App Review
Thursday, September 14th, 2017 in Airlines, Reviews
Today we’re going to review the Easyjet mobile app and consider whether it is worth downloading. We mentioned in an earlier article the importance of airline apps to save time at the airport. While Google and Skyscanner are very good at tracking flights, sometimes the information is best heard from the horse’s mouth. Easyjet boast of online boarding passes, easy flight information and live updates with push notifications to your phone. Does the airline deliver the goods? Let’s find out.
Appearance & Usability
The point of an airline app is to make your boarding experience easier. That can only be achieved if it looks good and functions smoothly. Smartphones are not limited to tech-savvy young people; this app will be viewed by a varied audience and must be simple and to-the-point. After all, it’s likely to be used at a busy airport with queues, confusion and background noise.
For the most part, the app ticks the right boxes. Based on EasyJet’s distinct orange branding, it’s clear enough how to access the most important features. The app’s home screen greets you with 6 sections that would typically feature in a customer’s journey. These are:
- Book Flight
- My Flights
- Flight Tracker
- Boarding Passes
For day-to-day travel, you can imagine this being pretty convenient as you run round the aiport, tracking flights and showing your boarding pass within one application. Further to that, the app supports push notifications that update you with live flight information (useful) and offers (not so useful).
Car & Hotel: Bit Of A Damp Squib
So far, so good. However, the usability is somewhat hampered by the Car and Hotel options. These are nothing more than links to partner websites with Booking.com and Europcar. Both are branded differently, and both load on your phone’s native browser rather than through the app.
This makes things a little confusing and takes you out of that seamless, branded experience. Ultimately, these websites deliver what they say, but the journey there feels counterintuitive to having an app in the first place.
Detailed But Hidden FAQ Section
Elsewhere, the app has an in-depth info and FAQ section that covers everything from baggage allowances, flying tips and yes, flight delays. There’s a lot of useful information here, and it’s good that Easyjet have provided digestible info without having to leave the app.
However, this raises the question as to why all this information has been tucked away, sometimes many taps from the home screen. With the space available, couldn’t EasyJet have put these sections front and centre? We imagine that guides on baggage dimensions would be highly desirable to have on the home screen.
Below: We had a tinker with the Easyjet app and have suggested some alterations to make the UI a little smoother for customers. If you represent the airline, feel free to take this information on board!
Conclusion: Good, Some UI Improvement Needed
Overall this is a pretty good app that delivers the bare essentials of flight tracking, booking and boarding passes. It falls short on some on some of the peripheral services, some of which could be addressed with a simple reshuffle of the home screen. However, it does what it sets out to do and caters pretty well to a customer’s travel needs.
What did you think of our EasyJet app review? Have you had a different experience to the one we’ve described? Let us know at firstname.lastname@example.org!